Innovate Beyond Tomorrow
Innovate boldly with a modern research solution. Uniting consumers, influencers, and AI insights, IDEAvate empowers you to future-proof your ideas, set new trends, and propel your brand forward.
Rely on data and validated research at every stage of the innovation process. We synthesize consumer and influencer insights using a validated success model to help you confidently launch new products or services.
Keep your finger on the pulse of current trends, stay ahead of the curve, and become a trailblazer in your industry.
IDEAvate minimizes risks while maximizing success so you can adapt and thrive in the ever-changing marketplace.
We recognize that your innovation journey is unique.
Our integrated team leverages years of innovation, research experience, and influencers within your specific category to help you bring your concepts from inception to impactful realization.
Teaming up with a Pet Products Manufacturer to Innovate in a Highly Competitive Industry
"Working closely with our clients, we identified a unique opportunity to answer a common need and develop an innovation testing offering, specifically designed to help in early-stage innovation and be more predictive. Over the past year, this has allowed our clients to move quickly and adapt to changing consumer needs."
ALICIA IERARDI | EVP LEGER USA
- Strategize to keep their position as market leader with a large portfolio of successful brands.
- Break through the noise of the booming pet sector by focusing on generating innovative new products.
- Use innovation to expand their buyer base.
- We conducted specialty store intercepts among pet parents, followed by in-depth interviews among veterinarian technicians.
- We developed 50 high potential new product introduction ideas.
- We narrowed down to 20 key ideas for refinement and testing through simulated social media.
We identified key innovation platforms for pet vitamins and supplements in step 1.
We built and refined product concepts under these platforms.
The next steps are to align highly successful ideas with each of the client's brands.
Guiding an International Hotel Chain to Lead the Luxury Service Sector
"We understand the importance of being future-looking, both from a client perspective and in building our research offerings. IDEAvate includes category influencers and predictive modeling to do just that. We are proud that this approach helps our clients to grow and stay ahead of their competition."
PATRICIA DEPIETTO | EVP LEGER USA
- Implement cutting-edge luxury services to distinguish their brand and anticipate the needs of their esteemed high end loyalty members.
- Seeking to validate these ideas, the chain’s marketing team relied on Leger to garner and interpret insights from international leisure travelers and influential figures in the luxury travel & tourism industry.
- We used our innovative technology and proprietary success modeling to validate ideas among both those staying at international luxury hotels and luxury travel & tourism influencers.
- We guided our client to the top 5 ideas and further refined those ideas through simulated social media feeds.
The hotel chain will be rolling out one service in the next year.
The other validated ideas are set for implementation in the next two years.
Helping Build the Roadmap to a Million Dollar Frozen Food Idea
“As a researcher, it’s inspiring to work on modern, advanced research techniques to help our clients better prepare for the future.”
JENNA VARITES | RESEARCH DIRECTOR, LEGER USA
- Develop a million-dollar idea(s) by gaining market share from key competitors but not from sister brands.
- Provide future-focused innovation rather than develop products that reacted to past trends.
- We conducted interviews among social media influencers and video ethnographies among consumers.
- We developed 100+ ideas in a full-day client team and influencer work session.
- We validated 40+ ideas meeting the success threshold to be narrowed down to 5-8 key ideas.
The company was able to fill the new product Innovation pipeline for the next 3-5 years by selecting four ideas for introduction into the market with total volume estimates over $1 million.
How Does IDEAvate Work?
Custom built by researchers and innovation experts, IDEAvate leverages feedback from consumers and established social media/category influencers to understand current trends and see what’s next. Depending on client needs, the modular system can develop, refine, or validate new ideas at any stage of the innovation process.
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Discovery & Trend Identification
This first phase discovers opportunities and identifies themes to guide ideation through AI, consumer, and social media influencer insights.
Get a better understanding of the current market, gather consumer input, and explore forces that shape their behavior.
Ideation & Idea Screening
Themes generated during the discovery phase and preexisting client ideas are used as discussion points for the ideation session. Internal teams and social media influencers spend a full day engaging in various exercises to develop ideas.
Consumers and social media influencers are then shown each idea during screening, a process during which they evaluate ideas using a specially designed compass mapping interface.
An Idea Potential Score (IPS) is calculated for each idea to measure its success potential in today’s market and the future.
Mini Concept Screening and Full Concept Development
Experienced content writers develop the ideas that receive the highest Idea Potential Score during idea screening into mini concepts. These concepts incorporate more complete product details to better represent how a final product might appear.
Consumers are shown the mini concepts to provide guidance on making the offering even stronger and to identify those with the greatest potential for engagement and purchase in the real world.
A Fully-Integrated Team of Experts
Get well-rounded, successful ideas at every stage of your innovation journey with the help of our collaborative team of qualitative, quantitative, and creative experts.
A Modular Approach
We offer a tailored experience based on your current ideation phase. Whether you’re testing existing ideas or uncovering new opportunities, our goal is to provide the support you need at every stage.
For a more personal and productive collaboration, the researcher you meet on day one stays with you throughout your innovation journey. This continuity means that your ideas are nurtured and guided by someone who understands your vision.
IDEAvate’s idea evaluation model is not just theoretical; it’s validated through real-world success stories. Our portfolio includes case studies from various industries, including food, pet, beauty, and travel.
IDEAvate includes a vast network of social media influencers ready to provide combined feedback from tens of thousands of followers and be in tune with where your category is heading. By leveraging their insights and reach, we help your brand stay connected to emerging trends and consumer sentiments, ensuring that your ideas are aligned with your target audience’s preferences.